{"id":6522,"date":"2024-04-14T18:33:14","date_gmt":"2024-04-14T10:33:14","guid":{"rendered":"https:\/\/webflow.tenten.co\/?p=6522"},"modified":"2024-04-14T18:33:14","modified_gmt":"2024-04-14T10:33:14","slug":"merge-website-search-with-google-analytics","status":"publish","type":"post","link":"https:\/\/webflow.tenten.co\/en\/merge-website-search-with-google-analytics\/","title":{"rendered":"Merge website search with Google Analytics"},"content":{"rendered":"\n<div class=\"docs_rich-text w-richtext\">\n<p>Within this segment:<\/p>\n<ol start=\"\">\n<li>Combine Google Analytics<\/li>\n<li>Incorporate the query variable<\/li>\n<li>Analyze your analytics data<\/li>\n<\/ol>\n<p>Merging Webflow site search with Google Analytics offers a valuable way to gain insights into your visitors&#8217; search behavior on your website, as well as the frequency of search usage. Some essential information you can derive from site search analytics consists of:<\/p>\n<ul>\n<li>Most frequently searched phrases<\/li>\n<li>Percentage of sessions involving search<\/li>\n<li>Search result bounce rate<\/li>\n<\/ul>\n<p>For general guidelines on blending your Webflow site with Google Analytics, refer to the Google Analytics tutorial.<\/p>\n<p>To get an overview of utilizing site search in Webflow, explore the site search manual.<\/p>\n<h2>Integrate Google Analytics<\/h2>\n<p>Before monitoring how visitors engage with site search, ensure that you have configured Google Analytics. For detailed instructions on this setup process, visit the Google Analytics tutorial.<\/p>\n<h2>Add the query variable<\/h2>\n<p>Google offers comprehensive guidance in their <a href=\"https:\/\/support.google.com\/analytics\/answer\/1012264\">help article on configuring site search analytics<\/a>. In brief, you will need to execute the following two actions:<\/p>\n<ol>\n<li>Activate &#8220;Site search Tracking&#8221; in the administrative settings of your site<\/li>\n<li>Include &#8220;search,query&#8221; in the Query variable field<\/li>\n<\/ol>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\" data-rt-max-width=\"402px\">\n<div><img decoding=\"async\" src=\"https:\/\/webflow.tenten.co\/wp-content\/uploads\/2024\/04\/64b949ae3c027cc2ab0f1713_5e61315e30fed6c5e5da9126_5a1f52b10c53880001157da5_search252520analytics.jpeg\" alt=\"This is how your site search setup should look in Google Analytics.\" title=\"64b949ae3c027cc2ab0f1713_5e61315e30fed6c5e5da9126_5a1f52b10c53880001157da5_search252520analytics\"><\/div><figcaption>\u200d<em>This is how your site search setup should look in Google Analytics.<\/em><\/figcaption><\/figure>\n<h2>Analyze your analytics data<\/h2>\n<p>Site search analytics are located under the \u201cBehavior\u201d segment of your Google Analytics dashboard. Some of the most valuable insights to delve into include:<\/p>\n<ul>\n<li>Top search queries<\/li>\n<li>Percentage of sessions involving search<\/li>\n<li>Total search quantity<\/li>\n<li>Most frequently searched originating pages<\/li>\n<\/ul>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\" data-rt-max-width=\"1435px\">\n<div><img decoding=\"async\" src=\"https:\/\/webflow.tenten.co\/wp-content\/uploads\/2024\/04\/64b949ae3c027cc2ab0f1740_5e61315edcb1b65772e3e08b_5a1f52cf5a1df90001555a07_ga252520site252520search.jpeg\" title=\"64b949ae3c027cc2ab0f1740_5e61315edcb1b65772e3e08b_5a1f52cf5a1df90001555a07_ga252520site252520search\"><\/div><figcaption>\u200d<em>Site search analytics provide a rare insight into precisely what your site visitors are eager to learn about.<\/em><\/figcaption><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Integrate Webflow site search with Google Analytics to learn more about your site visitors and performance.","protected":false},"author":2,"featured_media":5226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[296],"tags":[],"class_list":{"0":"post-6522","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-integrations","8":"cs-entry"},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/webflow.tenten.co\/en\/wp-json\/wp\/v2\/posts\/6522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webflow.tenten.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webflow.tenten.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webflow.tenten.co\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webflow.tenten.co\/en\/wp-json\/wp\/v2\/comments?post=6522"}],"version-history":[{"count":0,"href":"https:\/\/webflow.tenten.co\/en\/wp-json\/wp\/v2\/posts\/6522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webflow.tenten.co\/en\/wp-json\/wp\/v2\/media\/5326"}],"wp:attachment":[{"href":"https:\/\/webflow.tenten.co\/en\/wp-json\/wp\/v2\/media?parent=6522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webflow.tenten.co\/en\/wp-json\/wp\/v2\/categories?post=6522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webflow.tenten.co\/en\/wp-json\/wp\/v2\/tags?post=6522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}