{"id":6931,"date":"2024-04-14T16:22:55","date_gmt":"2024-04-14T08:22:55","guid":{"rendered":"https:\/\/webflow.tenten.co\/?p=6931"},"modified":"2024-04-14T16:22:55","modified_gmt":"2024-04-14T08:22:55","slug":"establish-google-analytics","status":"publish","type":"post","link":"https:\/\/webflow.tenten.co\/zh\/establish-google-analytics\/","title":{"rendered":"\u5efa\u7acb Google \u5206\u6790"},"content":{"rendered":"<div class=\"docs_rich-text w-richtext\">\n<blockquote id=\"\"><p><strong id=\"\">\u81f3\u95dc\u91cd\u8981\u7684\uff1a<\/strong> Google \u65bc 2023 \u5e74 7 \u6708 1 \u65e5\u505c\u6b62\u4f7f\u7528 Universal Analysis\u3002<\/p><\/blockquote>\n<p id=\"\">\u8981\u7372\u5f97\u6709\u95dc\u4f7f\u7528\u8005\u4e92\u52d5\u7684\u5bf6\u8cb4\u898b\u89e3\uff0c\u60a8\u53ef\u4ee5\u5c07 Google Analytics \u5408\u4f75\u5230\u60a8\u7684\u5e73\u53f0\u4e2d\u3002 Google Analytics \u63d0\u4f9b\u5f37\u5927\u7684\u6307\u6a19\uff0c\u4f8b\u5982\u5e73\u53f0\u4e0a\u7684\u7528\u6236\u6578\u91cf\u548c\u9801\u9762\u700f\u89bd\u91cf\u3001\u5e73\u53f0\u6d41\u91cf\u7684\u4f86\u6e90\uff08\u751a\u81f3\u5230\u7279\u5b9a\u57ce\u5e02\uff09\u3001\u8a2a\u5ba2\u5728\u5e73\u53f0\u4e0a\u82b1\u8cbb\u7684\u6642\u9577\u4ee5\u53ca\u672a\u9000\u51fa\u9801\u9762\u7684\u8a2a\u5ba2\u7684\u767e\u5206\u6bd4\u8207\u5176\u4ed6\u9023\u7d50\u4ea4\u4e92\uff08\u8df3\u51fa\u7387\uff09\u3002<\/p>\n<p id=\"\">\u5c0d\u65bc\u8a31\u591a\u4f01\u696d\u4f86\u8aaa\uff0cGoogle \u5206\u6790\u6307\u6a19\u6709\u52a9\u65bc\u78ba\u5b9a\u5728\u4f55\u8655\u5206\u914d\u884c\u92b7\u8cc7\u91d1\u4e26\u8a55\u4f30\u884c\u92b7\u6d3b\u52d5\u7684\u6548\u679c\u3002<\/p>\n<p id=\"\">\u900f\u904e\u672c\u6559\u7a0b\uff0c\u60a8\u5c07\u4e86\u89e3\uff1a<\/p>\n<ol id=\"\">\n<li id=\"\">\u5c07 Google Analytics \u8207 Webflow \u5e73\u53f0\u6574\u5408\u7684\u6d41\u7a0b<\/li>\n<li id=\"\">\u5f9e Universal Analytics \u904e\u6e21\u5230 Google Analytics 4<\/li>\n<\/ol>\n<h2 id=\"\">\u5c07 Google Analytics \u8207 Webflow \u5e73\u53f0\u6574\u5408\u7684\u6b65\u9a5f<\/h2>\n<p id=\"\">\u8981\u76e3\u63a7\u6709\u95dc\u5e73\u53f0\u8a2a\u5ba2\u884c\u70ba\u7684\u6578\u64da\u548c\u8a73\u7d30\u4fe1\u606f\uff0c\u60a8\u53ef\u4ee5\u5c07 Google Analytics \u6574\u5408\u5d4c\u5165\u5230\u60a8\u7684\u5e73\u53f0\u4e2d\u3002\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0cWebflow \u76ee\u524d\u50c5\u652f\u63f4 Google Analytics 4 \u6e2c\u91cf ID\u3002\u5982\u679c\u60a8\u4e4b\u524d\u5c1a\u672a\u900f\u904e Webflow \u7684 Google Analytics \u6574\u5408\u5728\u60a8\u7684\u5e73\u53f0\u4e0a\u8a2d\u5b9a Google Analytics\uff0c\u8acb\u6309\u7167\u4ee5\u4e0b\u8aaa\u660e\u5c07 Google Analytics \u6574\u5408\u5230\u60a8\u7684\u5e73\u53f0\u4e2d\u3002<\/p>\n<p id=\"\">\u5982\u679c\u60a8\u7684\u5e73\u53f0\u4f7f\u7528 Universal Analytics\uff0c\u4f46\u5c1a\u672a\u900f\u904e Webflow \u7684 Google Analytics \u96c6\u6210\u9032\u884c\u96c6\u6210\uff0c\u5247\u5fc5\u9808\u5728\u96c6\u6210\u4e4b\u524d\u8f49\u63db\u5230 Google Analytics 4\u3002\u8981\u958b\u59cb\u904e\u6e21\uff0c <a href=\"https:\/\/support.google.com\/analytics\/answer\/9744165#zippy=%2Cin-this-article\" target=\"_blank\" id=\"\" rel=\"noopener\">\u8acb\u53c3\u95b1 Google \u7684\u6307\u5357\uff0c\u4ee5\u4e86\u89e3\u5982\u4f55\u5c07 Google Analytics 4 \u5a92\u9ad4\u8cc7\u6e90\u65b0\u589e\u81f3\u5df2\u63a1\u7528 Universal Analytics \u7684\u5e73\u53f0<\/a>.<\/p>\n<p id=\"\">\u5982\u679c\u60a8\u4e4b\u524d\u4f7f\u7528 Webflow \u7684 Google Analytics \u6574\u5408\u8a2d\u5b9a\u4e86 Universal Analytics\uff0c\u8acb\u7e7c\u7e8c\u57f7\u884c\u5f9e Universal Analytics \u9077\u79fb\u5230 Google Analytics 4 \u7684\u6b65\u9a5f\u3002<\/p>\n<h3 id=\"\">\u5c07\u6574\u5408\u7d0d\u5165\u60a8\u7684\u5e73\u53f0<\/h3>\n<ol id=\"\">\n<li id=\"\">\u8acb\u6309\u7167 Google \u4e2d\u7684\u8aaa\u660e\u9032\u884c\u64cd\u4f5c <a href=\"https:\/\/support.google.com\/analytics\/answer\/9304153#zippy=%2Cweb\" target=\"_blank\" id=\"\" rel=\"noopener\">\u5728\u7db2\u7ad9\u548c\/\u6216\u61c9\u7528\u7a0b\u5f0f\u4e0a\u8a2d\u5b9a Analytics \u7684\u6307\u5357<\/a><\/li>\n<li id=\"\">\u9078\u64c7 <strong id=\"\">\u7db2\u8def<\/strong> \u5efa\u7acb\u5c6c\u6027\u5f8c\u7684\u9078\u9805<\/li>\n<li id=\"\">\u9075\u5b88 <strong id=\"\">\u7db2\u8def<\/strong> \u6b65\u9a5f 3 \u4e2d\u7684\u8aaa\u660e\uff0c\u6a19\u8a18\u70ba\u201c<strong id=\"\">\u65b0\u589e\u8cc7\u6599\u6d41<\/strong>&#8220;<\/li>\n<li id=\"\">\u8acb\u9075\u5faa\u7b2c 4 \u6b65\u4e2d\u6a19\u984c\u70ba\u201c<strong id=\"\">\u5efa\u7acb\u7db2\u7ad9\u8cc7\u6599\u6536\u96c6<\/strong>\uff0c\u201d\u7528\u65bc\u67e5\u627e\u60a8\u7684\u201cG-\u201dID\uff08\u9069\u7528\u65bc\u63a5\u53d7\u201cG-\u201dID \u7684\u5e73\u53f0\uff09<\/li>\n<li id=\"\">\u8a18\u4e0b\u60a8\u7684 <strong id=\"\">\u201cG-\u201dID<\/strong> \uff08\u5373\u60a8\u7684\u6e2c\u91cf ID\uff09<\/li>\n<\/ol>\n<h6 id=\"\"><strong id=\"\">\u8acb\u6ce8\u610f\uff1a<\/strong> \u60a8\u7684\u6e2c\u91cf ID \u5fc5\u9808\u4ee5\u300cG-\u300d\u958b\u982d\uff0c\u4e26\u4e14\u6240\u6709\u6e2c\u91cf ID \u5747\u5340\u5206\u5927\u5c0f\u5beb\u3002<\/h6>\n<p id=\"\">\u7136\u5f8c\uff0c\u8acb\u6309\u7167 Webflow \u4e2d\u7684\u4ee5\u4e0b\u5f8c\u7e8c\u6b65\u9a5f\u64cd\u4f5c\uff1a<\/p>\n<ol id=\"\">\n<li id=\"\">\u5c0e\u822a <strong id=\"\">\u7ad9\u9ede\u8a2d\u5b9a<\/strong> &gt; <strong id=\"\">\u6574\u5408 <\/strong>\u9078\u9805\u5361&gt; <strong id=\"\">Google \u5206\u6790<\/strong><\/li>\n<li id=\"\">\u5c07\u60a8\u7684\u6e2c\u91cf ID \u8cbc\u5230 <strong id=\"\">\u6e2c\u91cfID <\/strong>\u5834\u5730<\/li>\n<li>\u9ede\u9078 <strong>\u5132\u5b58\u8b8a\u66f4<\/strong><\/li>\n<li><strong>\u767c\u5e03<\/strong> \u4f60\u7684\u5e73\u53f0<\/li>\n<\/ol>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1501px\">\n<div id=\"\"><img decoding=\"async\" src=\"https:\/\/webflow.tenten.co\/wp-content\/uploads\/2024\/04\/64b9499ad86b0b60e2ae21ec_63e56e2f66a369e61c5789b3_sniwyg5bqlgjv_yi3stc07iwwsfsgc_rumteptoxrnlttiemas1_fs1wadg9gk6yvsepdjwbqxlaaus4j_-ysxmu0w8rx586lds8iiqabkf3oxwemlx2r17zis3lxo-gotybxci4xtusjlzevzdvw9.png\" id=\"\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"\u6574\u5408\u9078\u9805\u5361\u7684 Google \u5206\u6790\u90e8\u5206\u4e2d\u6709\u4e00\u500b\u7a7a\u7684\u6e2c\u91cf ID \u6b04\u4f4d\u3002\" title=\"64b9499ad86b0b60e2ae21ec_63e56e2f66a369e61c5789b3_sniwyg5bqlgjv_yi3stc07 iwwsfdc_rumteptoxrnlttiemas1_lgjv_yi3stc07 iwwsfdxdwvdjw;vpvpvvvvvvvvv\u8d773oxwemlx2r17zis3lxo-gotybxci4xtusjlzevzdvw9\"><\/div>\n<\/figure>\n<h6 id=\"\"><strong id=\"\">\u91cd\u8981\u7684\uff1a<\/strong> \u60a8\u4e0d\u9700\u8981\u4ed8\u8cbb\u7db2\u7ad9\u6216\u5de5\u4f5c\u5340\u8a08\u756b\u5373\u53ef\u5c07 Google Analytics \u5408\u4f75\u5230\u60a8\u7684\u5e73\u53f0\u4e2d\u3002\u7136\u800c\uff0c\u4e00\u500b <a href=\"https:\/\/webflow.com\/pricing\" id=\"\">\u4ed8\u8cbb\u7db2\u7ad9\u6216\u5de5\u4f5c\u7a7a\u9593\u8a08\u5283<\/a> \u6dfb\u52a0\u81ea\u8a02\u7a0b\u5f0f\u78bc\u64f4\u5145\u662f\u5fc5\u9700\u7684\u3002<\/h6>\n<h3 id=\"\">\u5982\u4f55\u76e3\u63a7\u96fb\u5b50\u5546\u52d9\u4e8b\u4ef6<\/h3>\n<p id=\"\">\u555f\u52d5 Webflow \u96fb\u5b50\u5546\u52d9\u4e26\u5c07 Google Analytics \u6574\u5408\u5230\u60a8\u7684\u5e73\u53f0\u5f8c\uff0cWebflow \u5c07\u81ea\u52d5\u8ffd\u8e64\u96fb\u5b50\u5546\u52d9\u76f8\u95dc\u4e8b\u4ef6\uff0c\u4f8b\u5982\u300c\u67e5\u770b\u7684\u7522\u54c1\u300d\u3001\u300c\u5c07\u7522\u54c1\u6dfb\u52a0\u5230\u8cfc\u7269\u8eca\u300d\u548c\u300c\u8cfc\u8cb7\u7684\u7522\u54c1\u300d\u3002\u8a18\u5f97 <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009612?hl=en#Enable&amp;zippy=%2Cin-this-article\" target=\"_blank\" id=\"\" rel=\"noopener\">\u555f\u52d5\u96fb\u5b50\u5546\u52d9\u8ffd\u8e64<\/a> \u5728 Google Analytics 4 \u4e0a\u63a5\u6536\u9019\u4e9b\u4e8b\u4ef6\u3002<\/p>\n<h3 id=\"\">\u9a57\u8b49\u60a8\u7684\u5e73\u53f0\u548c Google Analytics \u4e4b\u9593\u7684\u9023\u63a5<\/h3>\n<p id=\"\">\u82e5\u8981\u78ba\u8a8d\u6574\u5408\u6210\u529f\uff0c\u8acb\u9020\u8a2a\u60a8\u7684\u5e73\u53f0\uff0c\u9020\u8a2a\u60a8\u7684 Google \u5206\u6790\u5831\u544a\uff0c\u7136\u5f8c\u9078\u64c7 <a href=\"https:\/\/support.google.com\/analytics\/answer\/9271392\" target=\"_blank\" id=\"\" rel=\"noopener\">\u5373\u6642\u7684<\/a>\u3002\u5982\u679c\u60a8\u7684\u5e73\u53f0\u5728\u53e6\u4e00\u500b\u6a19\u7c64\u4e2d\u6253\u958b\uff0c\u5373\u6642\u5831\u544a\u5c07\u986f\u793a\u60a8\u6b63\u5728\u9032\u884c\u7684\u6d3b\u52d5\u3002<\/p>\n<h6 id=\"\"><strong id=\"\">\u91cd\u8981\u7684\uff1a<\/strong> Google Analytics \u8cc7\u6599\u6536\u96c6\u9700\u8981\u4e00\u4e9b\u6642\u9593\u3002\u805a\u5408\u5f8c\u4e00\u5929\u6216\u66f4\u9577\u6642\u9593\u624d\u80fd\u7372\u5f97\u898b\u89e3\u3002<\/h6>\n<p id=\"\"><strong id=\"\">\u8cc7\u6e90\uff1a <\/strong><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/events#outbound_link_and_form_tracking\" target=\"_blank\" id=\"\" rel=\"noopener\">\u9032\u4e00\u6b65\u63a2\u7d22\u8ddf\u8e2a\u51fa\u7ad9\u93c8\u63a5<\/a><\/p>\n<h3 id=\"\">\u5c07 Google Analytics 4 \u5408\u4f75\u5230\u60a8\u5e73\u53f0\u7684\u81ea\u8a02\u7a0b\u5f0f\u78bc\u4e2d<\/h3>\n<p id=\"\">\u70ba\u4e86\u9632\u6b62\u91cd\u8907\u7684\u8ffd\u8e64\u8173\u672c\uff0c\u6211\u5011\u5efa\u8b70\u5c07\u60a8\u7684 Google Analytics 4 Google \u6a19\u7c64\u65b0\u589e\u81f3 <em id=\"\">\u4efb\u4f55\u4e00\u500b<\/em> \u9019\u5169\u500b\u4f4d\u7f6e\u4e2d\uff1a<\/p>\n<ul id=\"\">\n<li id=\"\">\u4f60\u7684 <strong id=\"\">\u7ad9\u9ede\u8a2d\u5b9a<\/strong> &gt; <strong id=\"\">\u6574\u5408 <\/strong>\u9078\u9805\u5361&gt; <strong id=\"\">Google \u5206\u6790<\/strong><\/li>\n<li id=\"\">\u5e73\u53f0\u4ee3\u78bc\u7684\u982d\u90e8\u90e8\u5206<\/li>\n<\/ul>\n<h2 id=\"\">\u5f9e Universal Analytics \u904e\u6e21\u5230 Google Analytics 4<\/h2>\n<figure id=\"\" class=\"w-richtext-figure-type-video w-richtext-align-fullwidth\" data-rt-type=\"video\" data-rt-align=\"fullwidth\" data-rt-max-width=\"\" data-rt-max-height=\"56.206088992974244%\" data-rt-dimensions=\"854:480\" data-page-url=\"https:\/\/youtu.be\/Kwsnc67qIl0\">\n<div id=\"\"><iframe allowfullscreen frameborder scrolling=\"no\" src=\"https:\/\/www.youtube.com\/embed\/Kwsnc67qIl0\" title=\"\u5728 7 \u6708 1 \u65e5\u622a\u6b62\u65e5\u671f\u4e4b\u524d\u904e\u6e21\u5230 Google Analytics 4 \u7684\u6700\u5f8c\u6a5f\u6703 - Webflow \u6559\u7a0b\"><\/iframe><\/div>\n<\/figure>\n<p>\u5982\u679c\u60a8\u5df2\u5728\u5e73\u53f0\u4e0a\u4f7f\u7528 Universal Analytics\uff0c\u5247 Google \u5df2\u65bc 2023 \u5e74 7 \u6708 1 \u65e5\u68c4\u7528 Universal Analytics\u3002 <a href=\"https:\/\/support.google.com\/analytics\/answer\/10089681?hl=en\" target=\"_blank\" rel=\"noopener\">Google \u5206\u6790 4 (GA4)<\/a> \u53ca\u6642\u3002<\/p>\n<h3 id=\"\">\u5982\u679c\u60a8\u7684 Google Analytics \u6574\u5408\u986f\u793a\u4ee5\u300cUA-\u300d\u958b\u982d\u7684 ID<\/h3>\n<p id=\"\">\u5982\u679c\u4f60\u7684 <strong id=\"\">\u7ad9\u9ede\u8a2d\u5b9a<\/strong> &gt; <strong id=\"\">\u6574\u5408 <\/strong>\u9078\u9805\u5361&gt; <strong id=\"\">Google \u5206\u6790 <\/strong>\u986f\u793a\u4e00\u500b\u7a7a\u7684 <strong id=\"\">\u6e2c\u91cfID <\/strong>\u901a\u77e5\u6846\u4e2d\u8ffd\u8e64 ID\uff08\u4ee5\u300cUA-\u300d\u958b\u982d\uff09\u65c1\u908a\u7684\u6b04\u4f4d\u8868\u793a\u60a8\u76ee\u524d\u6b63\u5728 Webflow \u7684 Google Analytics \u6574\u5408\u4e2d\u4f7f\u7528 Universal Analytics\u3002\u9700\u8981\u8f49\u63db\u5230 Google Analytics 4\u3002<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1501px\">\n<div id=\"\">\n<div><img decoding=\"async\" src=\"https:\/\/webflow.tenten.co\/wp-content\/uploads\/2024\/04\/64b9499ad86b0b60e2ae21f5_63ef9c447364e2e64ad85553_nvzvhve_kv0xbmwwlcqqbuhw2bipidjclbh2wbgrca1yjwxybjiggvaqor6r0wyzlzprnq_wnczfex5p_7xvmtx3qyjl32ynuyaq6rlitbefuspesd9zgd5jvpdcabl08i5z-sbturfffr4msvubb.png\" id=\"\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"\u300c\u6574\u5408\u300d\u6a19\u7c64\u7684 Google \u5206\u6790\u90e8\u5206\u4e2d\u6709\u4e00\u500b\u7a7a\u7684\u300c\u6e2c\u91cf ID\u300d\u6b04\u4f4d\u548c\u4e00\u500b\u5e36\u6709\u5148\u524d\u4f7f\u7528\u7684 Universal Analytics ID \u7684\u6a19\u8a3b\u6846\u3002\" title=\"64b9499ad86b0b60e2ae21f5_63ef9c447364e2e64ad85553_nvzvhve_kv0xbmwwlcqqbu hw2bipidjcl2wbgrca1yjxybjiggvac6 rlitbefuspesd9zgd5jvpdcabl08i5z-sbturfffr4msvubb\"><\/div>\n<\/figure>\n<p id=\"\">\u60a8\u53ef\u4ee5\u89c0\u5bdf\u5230\u8b8a\u5316 <strong id=\"\">\u7ad9\u9ede\u8a2d\u5b9a<\/strong> \u5728\u4e0b\u9762 <strong id=\"\">Google \u5206\u6790<\/strong> \u90e8\u5206\u767c\u73fe\u65bc <strong id=\"\">\u6574\u5408<\/strong> \u6a19\u7c64\u3002\u7bc4\u4f8b\u5305\u62ec Google Analytics 4 \u7684\u7a7a\u767d\u5b57\u6bb5 <strong id=\"\">\u6e2c\u91cfID<\/strong>\u3002\u5982\u679c\u60a8\u4e4b\u524d\u900f\u904e\u6b64\u6574\u5408\u914d\u7f6e\u4e86 Google Analytics \u8ddf\u8e2a\uff0cUniversal Analytics \u8ddf\u8e2a <em id=\"\">\u907a\u8de1<\/em> \u6d3b\u8e8d\u4f46\u4e0d\u6703\u6536\u96c6\u6578\u64da\u3002\u6b64\u5916\uff0c\u9084\u6709\u958b\u555f\/\u95dc\u9589\u7684\u9078\u9805 <strong id=\"\">\u5168\u57df\u7db2\u7ad9\u6a19\u7c64<\/strong> \u548c<strong id=\"\"> IP\u4f4d\u5740\u533f\u540d\u5316<\/strong> \u4e0d\u518d\u53ef\u898b\u3002<\/p>\n<p id=\"\">\u5728 Google Analytics 4 \u4e2d\uff0c\u6240\u6709 IP \u4f4d\u5740\u90fd\u88ab\u5c4f\u853d\uff08\u5373\u4e0d\u8a18\u9304\u6216\u5132\u5b58\u5728 Google \u4e2d\uff09\uff0c\u4e26\u4e14\u6240\u6709\u9023\u63a5\u90fd\u4f7f\u7528 gtag.js \u8173\u672c\uff08\u7528\u65bc\u5168\u57df\u7db2\u7ad9\u6a19\u8a18\u8ffd\u8e64\uff09\u3002\u56e0\u6b64\uff0c\u6d29\u6f0f IP \u4f4d\u5740\u6216\u5229\u7528 Analytics.js \u7684\u63a7\u5236\u9805\u5df2\u5f9e\u7db2\u7ad9\u8a2d\u5b9a\u4e2d\u522a\u9664\u3002<\/p>\n<p id=\"\">\u8981\u5f9e Universal Analytics \u904e\u6e21\u5230 Google Analytics 4\uff1a<\/p>\n<ol id=\"\">\n<li id=\"\">\u5b8c\u6210\u8a73\u7d30\u7684\u7a0b\u5e8f <a href=\"https:\/\/support.google.com\/analytics\/answer\/9744165#zippy=%2Cin-this-article\" target=\"_blank\" id=\"\" rel=\"noopener\">Google\u7684GA4\u8a2d\u5b9a\u52a9\u624b<\/a>\u3002\u8a2d\u5b9a\u5b8c\u6210\u5f8c\uff0c\u60a8\u7684 GA4 \u5a92\u9ad4\u8cc7\u6e90\u540d\u7a31\u5c07\u986f\u793a\u5728 Google Analytics 4 \u5a92\u9ad4\u8cc7\u6e90\u8a2d\u5b9a\u52a9\u624b\u9801\u9762\u4e0a<\/li>\n<li id=\"\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/9744165#next-steps&amp;zippy=%2Cin-this-article\" target=\"_blank\" id=\"\" rel=\"noopener\">\u5efa\u7acb\u60a8\u7684 Google Analytics 4 \u8cc7\u7522<\/a> \u8207 GA4 \u5a92\u9ad4\u8cc7\u6e90\u540d\u7a31<\/li>\n<li id=\"\">\u9075\u5faa\u6307\u5357 <strong id=\"\">\u5c0d\u65bc\u7db2\u7ad9<\/strong> \u5728\u4e0b\u9762 \u201d<a href=\"https:\/\/support.google.com\/analytics\/answer\/10110290#instructions&amp;zippy=%2Cin-this-article%2Ccollect-website-and-app-data\" target=\"_blank\" id=\"\" rel=\"noopener\">\u6536\u96c6\u7db2\u7ad9\u548c\u61c9\u7528\u7a0b\u5f0f\u6578\u64da<\/a>\u300d<\/li>\n<li id=\"\">\u8acb\u53c3\u95b1 <a href=\"https:\/\/support.google.com\/analytics\/answer\/9304153#add-tag&amp;zippy=%2Cadd-the-google-tag-directly-to-your-web-pages%2Cfind-your-g--id-for-any-platform-that-accepts-a-g--id\" target=\"_blank\" id=\"\" rel=\"noopener\">\u627e\u5230\u60a8\u7684\u201cG-\u201dID\uff08\u9069\u7528\u65bc\u4efb\u4f55\u63a5\u53d7\u201cG-\u201dID \u7684\u5e73\u53f0\uff09<\/a> \u6b65\u9a5f 4 \u4e2d\u7684\u8aaa\u660e\u201c<strong id=\"\">\u8a2d\u5b9a\u7db2\u7ad9\u8cc7\u6599\u6536\u96c6\u201d<\/strong><\/li>\n<li id=\"\">\u8907\u88fd\u4f60\u7684 <strong id=\"\">\u201cG-\u201dID<\/strong> \uff08\u5373\u60a8\u7684\u6e2c\u91cf ID\uff09<\/li>\n<\/ol>\n<h6 id=\"\"><strong id=\"\">\u8a55\u8ad6\uff1a<\/strong> \u60a8\u7684\u6e2c\u91cf ID \u5fc5\u9808\u4ee5\u201cG-\u201d\u958b\u982d\uff0c\u4e26\u4e14\u5340\u5206\u5927\u5c0f\u5beb\u3002<\/h6>\n<p id=\"\">\u63a5\u4e0b\u4f86\uff0c\u8acb\u6309\u7167 Webflow \u4e2d\u7684\u5f8c\u7e8c\u6b65\u9a5f\u9032\u884c\u64cd\u4f5c\uff1a<\/p>\n<ol id=\"\">\n<li id=\"\">\u5c0e\u822a <strong id=\"\">\u7ad9\u9ede\u8a2d\u5b9a<\/strong> \u5728\u4e0b\u9762 <strong id=\"\">\u6574\u5408<\/strong> \u9078\u9805\u5361 &gt; <strong id=\"\">Google \u5206\u6790<\/strong><\/li>\n<li id=\"\">\u5c07\u60a8\u7684\u6e2c\u91cf ID \u8cbc\u5230 <strong id=\"\">\u6e2c\u91cfID <\/strong>\u5834\u5730<\/li>\n<li id=\"\">\u6309 <strong id=\"\">\u5132\u5b58\u8b8a\u66f4<\/strong><\/li>\n<li id=\"\"><strong id=\"\">\u767c\u5e03<\/strong> \u4f60\u7684\u7db2\u7ad9<\/li>\n<\/ol>\n<h6 id=\"\"><strong id=\"\">\u89c0\u5bdf\u5230\u7684\uff1a<\/strong> \u60a8\u7121\u9700\u64c1\u6709\u9ad8\u7d1a\u7db2\u7ad9\u6216\u5de5\u4f5c\u5340\u8a08\u5283\u5373\u53ef\u5c07 Google Analytics \u7d0d\u5165\u60a8\u7684\u7db2\u7ad9\u3002\u7136\u800c\uff0c\u4e00\u500b <a href=\"https:\/\/webflow.com\/pricing\" id=\"\">\u4ed8\u8cbb\u7db2\u7ad9\u6216\u5de5\u4f5c\u7a7a\u9593\u8a08\u5283<\/a> \u9700\u8981\u5f15\u5165\u4efb\u4f55\u984d\u5916\u7684\u5b9a\u88fd\u7a0b\u5f0f\u78bc\u3002<\/h6>\n<h4 id=\"\">\u5f9e Google Analytics \u9023\u7d50\u4e2d\u6d88\u9664 Universal Analytics \u8ffd\u8e64\u7a0b\u5f0f\u78bc\u7684\u6b65\u9a5f<\/h4>\n<p id=\"\">\u5982\u679c\u5728\u986f\u793a\u7684\u6a19\u8a3b\u6846\u4e2d\u60a8\u6709\u8ffd\u8e64 ID\uff08\u4ee5\u300cUA-\u300d\u958b\u982d\uff09\uff0c\u60a8\u53ef\u4ee5\u9078\u64c7\u5f9e Google Analytics \u6574\u5408\u4e2d\u522a\u9664\u60a8\u7684 Universal Analytics \u8ffd\u8e64\u4ee3\u78bc\u3002\u6b64\u64cd\u4f5c\u5c07\u505c\u6b62\u60a8\u7db2\u7ad9\u4e0a\u7684\u6240\u6709 Universal Analytics \u76e3\u63a7\u3002<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1501px\">\n<div id=\"\"><img decoding=\"async\" src=\"https:\/\/webflow.tenten.co\/wp-content\/uploads\/2024\/04\/64b9499ad86b0b60e2ae21f2_63ef9cb308e22c096a1bae6a_r5t8vej3owa-rlie4pdvhgggzvq6_u-z717-plg9q8cbayglgu2a51vvvinadapfvv9smbtmruu0o7wq2bwgtw4cjsnphlogy1eussto-5l3vbwinhdq8nzd5mectj5u3sxzvl5hoi2a-zm74ulahs.png\" id=\"\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"Universal Analytics \u8ffd\u8e64 ID \u6a19\u8a3b\u6846\u5728\u300c\u6574\u5408\u300d\u6a19\u7c64\u7684 Google Analytics \u90e8\u5206\u4e2d\u7a81\u51fa\u986f\u793a\u3002\" title=\"64b9499ad86b0b60e2ae21f2_63ef9cb308e22c096a1bae6a_r5t8vej3owa-rlie4pdvhggg zvq6_u-z717-plg98cglvvt51nvvvt6dvt -5l3vbwinhdq8nzd5mectj5u3sxzvl5hoi2a-zm74ulahs\"><\/div>\n<\/figure>\n<p id=\"\">\u82e5\u8981\u6d88\u9664\u60a8\u7684 Universal Analytics \u8ffd\u8e64\u7a0b\u5f0f\u78bc\uff1a<\/p>\n<ol id=\"\">\n<li id=\"\">\u4f7f\u7528\u6b0a <strong id=\"\">\u7ad9\u9ede\u8a2d\u5b9a<\/strong> \u5728\u4e0b\u9762 <strong id=\"\">\u6574\u5408<\/strong> \u9078\u9805\u5361 &gt; <strong id=\"\">Google \u5206\u6790<\/strong><\/li>\n<li id=\"\">\u9078\u64c7 <strong id=\"\">\u522a\u9664\u8ffd\u8e64<\/strong><\/li>\n<li id=\"\">\u9078\u64c7 <strong id=\"\">\u6d88\u9664<\/strong><strong id=\"\">\u8ffd\u8e64<\/strong> \u5728\u300c\u522a\u9664 Universal Analytics \u8ffd\u8e64\u4ee3\u78bc\u300d\u5f48\u51fa\u8996\u7a97\u4e2d<\/li>\n<li id=\"\"><strong id=\"\">\u767c\u5e03<\/strong> \u4f60\u7684\u7db2\u7ad9<\/li>\n<\/ol>\n<blockquote id=\"\"><p><strong id=\"\">\u91cd\u8981\u7684\uff1a<\/strong> \u5f9e\u60a8\u7684\u7db2\u7ad9\u522a\u9664 Universal Analytics \u8ffd\u8e64\u7a0b\u5f0f\u78bc\u7684\u64cd\u4f5c\u7121\u6cd5\u64a4\u92b7\u3002<\/p><\/blockquote>\n<h3 id=\"\">\u5728\u60a8\u7684 Google Analytics \u9023\u7d50\u4ee5\u300cG-\u300d\u958b\u982d\u7684\u5834\u666f\u4e2d<\/h3>\n<p id=\"\">\u64c1\u6709\u4ee5\u201cG-\u201d\u958b\u982d\u7684 ID <strong id=\"\">\u7ad9\u9ede\u8a2d\u5b9a<\/strong> \u5728\u4e0b\u9762 <strong id=\"\">\u6574\u5408<\/strong> \u9078\u9805\u5361 &gt; <strong id=\"\">Google \u5206\u6790<\/strong> \u8868\u793a\u4f7f\u7528 Google Analytics 4\u3002 <strong id=\"\">\u91cd\u65b0\u5132\u5b58<\/strong> \u60a8\u7684\u6e2c\u91cf ID \u548c <strong id=\"\">\u91cd\u65b0\u767c\u5e03<\/strong> \u60a8\u7684\u7db2\u7ad9\uff0c\u4ee5\u78ba\u4fdd\u6301\u7e8c\u7684\u8cc7\u6599\u6d41\u3002<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1501px\">\n<div id=\"\"><img decoding=\"async\" src=\"https:\/\/webflow.tenten.co\/wp-content\/uploads\/2024\/04\/64b9499ad86b0b60e2ae21e9_63e56e72f1237f49813d5383_zlzehx9xhmj0tcotdqnfhcwwy8fx_adqoshz1_o1l60nz4ihlt6ccffegxoxl65u34lhaa799wwoyz_t5zbuluq62zgik34ipkor8zq...events such as \u201cproduct viewed,\u201d \u201cproduct added to cart,\u201d and \u201cproduct purchased\u201d after the switch to Google Analytics 4. Remember that you must <a href=\"https:>\u555f\u52d5\u96fb\u5b50\u5546\u52d9\u8ffd\u8e64<\/a> \u958b\u59cb\u5728 Google Analytics 4 \u4e2d\u63a5\u6536\u9019\u4e9b\u4e8b\u4ef6\u3002<\/p>\n<p id=\"\">\u5982\u679c\u60a8\u5728 Universal Analytics \u5e33\u6236\u4e2d\u914d\u7f6e\u4e86\u4efb\u4f55\u7368\u7279\u4e8b\u4ef6\uff0c\u6211\u5011\u5efa\u8b70\u60a8\u8aee\u8a62 <a href=\"https:\/\/support.google.com\/analytics\/topic\/11091421?hl=en&amp;ref_topic=13012019\" target=\"_blank\" id=\"\" rel=\"noopener\">Google \u7684\u4e8b\u4ef6\u9077\u79fb\u624b\u518a<\/a> \u6709\u95dc\u5c07\u9019\u4e9b\u4e8b\u4ef6\u5f9e Universal Analytics \u9806\u5229\u904e\u6e21\u5230 Google Analytics 4 \u7684\u6307\u5357\u3002<\/p>\n<h4 id=\"\">\u5c0d\u65bc\u5148\u524d\u4f7f\u7528\u904e Universal Analytics \u7684 gtag.js \u7528\u6236<\/h4>\n<p id=\"\">\u5982\u679c\u60a8\u4e4b\u524d\u5c07 gtag.js \u8207 Universal Analytics \u7d50\u5408\u4f7f\u7528\uff08\u5373\u5728 <strong id=\"\">\u7ad9\u9ede\u8a2d\u5b9a<\/strong> &gt; <strong id=\"\">\u6574\u5408 <\/strong>\u9078\u9805\u5361&gt; <strong id=\"\">Google \u5206\u6790<\/strong>\uff09\u5728\u96fb\u5b50\u5546\u52d9\u5e73\u53f0\u4e0a\uff0cGoogle Analytics 4 \u5c07 <em id=\"\">\u4ecd\u7136<\/em> \u8ffd\u8e64\u300c\u67e5\u770b\u7684\u7522\u54c1\u300d\u3001\u300c\u52a0\u5165\u8cfc\u7269\u8eca\u7684\u7522\u54c1\u300d\u548c\u300c\u8cfc\u8cb7\u7684\u7522\u54c1\u300d\u96fb\u5b50\u5546\u52d9\u4e8b\u4ef6\u3002\u6709\u5fc5\u8981 <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009612?hl=en#Enable&amp;zippy=%2Cin-this-article\" target=\"_blank\" id=\"\" rel=\"noopener\">\u555f\u7528\u96fb\u5b50\u5546\u52d9\u8ffd\u8e64<\/a> \u5728 Google Analytics 4 \u4e2d\u64f7\u53d6\u9019\u4e9b\u4e8b\u4ef6\u3002<\/p>\n<h6><strong id=\"\">\u91cd\u8981\u7684\uff1a<\/strong> \u96a8\u8457 2023 \u5e74 7 \u6708 1 \u65e5\u68c4\u7528 Universal Analytics\uff0cGoogle Universal Analytics \u5100\u8868\u677f\u4e0a\u5c0d\u60a8\u7684 Universal Analytics \u5e33\u6236\u7684\u96fb\u5b50\u5546\u52d9\u4e8b\u4ef6\u8ffd\u8e64\u5c07\u505c\u6b62\u3002<\/h6>\n<p id=\"\">\u5982\u679c\u60a8\u5df2\u5728 Universal Analytics \u5e33\u6236\u4e2d\u8a2d\u5b9a\u81ea\u8a02\u4e8b\u4ef6\uff0c\u6211\u5011\u5efa\u8b70\u60a8\u8aee\u8a62 <a href=\"https:\/\/support.google.com\/analytics\/topic\/11091421?hl=en&amp;ref_topic=13012019\" target=\"_blank\" id=\"\" rel=\"noopener\">Google \u7684\u4e8b\u4ef6\u9077\u79fb\u624b\u518a<\/a> \u6709\u95dc\u5c07\u9019\u4e9b\u4e8b\u4ef6\u5f9e Universal Analytics \u6700\u4f73\u9077\u79fb\u5230 Google Analytics 4 \u7684\u6307\u5357\u3002<\/p>\n<h3 id=\"\">\u5c07\u6a19\u8a18\u4e8b\u4ef6\u5f9e Universal Analytics \u8f49\u63db\u70ba Google Analytics 4<\/h3>\n<p id=\"\">\u5982\u679c\u60a8\u5148\u524d\u900f\u904e Webflow \u6574\u5408\u4e86 Universal Analytics\uff0c\u4e26\u5728\u60a8\u7684 Universal Analytics \u5e33\u6236\u4e2d\u555f\u52d5\u4e86 gtag.js\uff0c\u5247\u53ef\u80fd\u6709\u6a5f\u6703\u9077\u79fb\u73fe\u6709\u7684 Universal Analytics \u6a19\u8a18\u3002<\/p>\n<p id=\"\">\u5982\u679c\u60a8\u4e4b\u524d\u5c07Universal Analytics \u8207analytics.js \u7d50\u5408\u4f7f\u7528\uff08\u5373\u672a\u555f\u52d5gtag.js\uff09\uff0c\u5247\u9700\u8981\u4f7f\u7528gtag.js \u91cd\u65b0\u5efa\u7acb\u4e8b\u4ef6\u3002<\/p>\n<p id=\"\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/9973999\" target=\"_blank\" id=\"\" rel=\"noopener\">\u4e86\u89e3\u6709\u95dc\u9023\u7d50\u7db2\u7ad9\u6a19\u7c64\u7684\u66f4\u591a\u4fe1\u606f<\/a>.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"\u5c07 Google Analytics \u65b0\u589e\u81f3\u60a8\u7684 Webflow \u7db2\u7ad9\u3002","protected":false},"author":2,"featured_media":6932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[293],"tags":[],"class_list":{"0":"post-6931","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo","8":"cs-entry"},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/webflow.tenten.co\/zh\/wp-json\/wp\/v2\/posts\/6931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webflow.tenten.co\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webflow.tenten.co\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webflow.tenten.co\/zh\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webflow.tenten.co\/zh\/wp-json\/wp\/v2\/comments?post=6931"}],"version-history":[{"count":0,"href":"https:\/\/webflow.tenten.co\/zh\/wp-json\/wp\/v2\/posts\/6931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webflow.tenten.co\/zh\/wp-json\/wp\/v2\/media\/6932"}],"wp:attachment":[{"href":"https:\/\/webflow.tenten.co\/zh\/wp-json\/wp\/v2\/media?parent=6931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webflow.tenten.co\/zh\/wp-json\/wp\/v2\/categories?post=6931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webflow.tenten.co\/zh\/wp-json\/wp\/v2\/tags?post=6931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}