Align products with Google Merchant Center

Linking your shop’s product range to Google Merchant Center [↗] enables you to synchronize product details, images, stock count, and more while running ads on Google Shopping.

Google results displaying products that match the search query. — ‍*Present your products based on relevant keywords through Google Shopping ads*

Content of this module

Creating a data feed for synchronizing inventory with Google
Associating the data feed with your Google Merchant account
Utilizing your product feed for ad campaigns

Generating a data feed to synchronize inventory with Google

Activate the Google integration within your Webshop configurations, copy the data feed URL, and then store and close the integration settings. You can locate this URL in both the Design view and the Editor, within your Webshop settings.

Generate a data feed to harmonize your products with Google. — In the Design view: Configuration → Webshop → Integrations → Google

Associating the data feed with your Google Merchant account

If you haven’t done so already, set up a Merchant Center account. Afterward, generate a data feed to populate your products. Paste the data feed URL copied from your Webshop settings in Webflow Ecommerce.

Useful Information

Utilizing your product feed for ad campaigns

Follow the instructions provided by Google to commence with Google Shopping campaigns and ad placements.

Ewan Mak

Webflow Expert at Tenten

Webflow expert and frontend developer with 4+ years of experience. I bring a versatile skillset (HTML, CSS, JS, Figma, Adobe) to craft exceptional Webflow experiences. 70+ projects honed my ability to seamlessly blend custom code and visual development. Organized, deadline-driven, and passionate about growth, I excel in dynamic environments. Let's push boundaries and create something amazing.