Incorporate Optimizely for Split test

Keep in mind: The following guide utilizes personalized code. This functionality is accessible with any paid subscription Plan and on Core, Growth, Agency, as well as Freelancer Workspace packages. 

Split testing, also known as “A/B testing”, is a strategy for executing refinement trials on your website. To initiate an A/B test, you design two distinctive editions of a webpage that vary in one aspect — for instance, featuring dissimilar calls-to-action (CTAs). Subsequently, allocate site traffic across the two versions and assess selected metrics from each to ascertain which edition (A or B) yields superior outcomes. It is essential that you modify solely one component of variant B. Otherwise, discerning which change resulted in enhanced performance will be unfeasible.

Prior to commencement: Provided you have not done so already, establish an Optimizely profile and duplicate your Optimizely snippet.

Your Optimizely snippet should resemble the example below: 

<script src="//cdn.optimizely.com/js/1111111111.js"></script> 

To integrate Optimizely into your website: 

1. Proceed to Site Settings > Custom Code section
2. Insert your Optimizely snippet in the Head Code segment
3. Press Save changes ‍
4. Release your site 

Subsequently, revisit your Optimizely portal and initiate your primary A/B test. Your Optimizely dashboard will supervise performance and present insights on the performance of each variant.