Merge website search with Google Analytics

Within this segment:

1. Combine Google Analytics
2. Incorporate the query variable
3. Analyze your analytics data

Merging Webflow site search with Google Analytics offers a valuable way to gain insights into your visitors’ search behavior on your website, as well as the frequency of search usage. Some essential information you can derive from site search analytics consists of:

• Most frequently searched phrases
• Percentage of sessions involving search
• Search result bounce rate

For general guidelines on blending your Webflow site with Google Analytics, refer to the Google Analytics tutorial.

To get an overview of utilizing site search in Webflow, explore the site search manual.

Integrate Google Analytics

Before monitoring how visitors engage with site search, ensure that you have configured Google Analytics. For detailed instructions on this setup process, visit the Google Analytics tutorial.

Add the query variable

Google offers comprehensive guidance in their help article on configuring site search analytics. In brief, you will need to execute the following two actions:

1. Activate “Site search Tracking” in the administrative settings of your site
2. Include “search,query” in the Query variable field

Analyze your analytics data

Site search analytics are located under the “Behavior” segment of your Google Analytics dashboard. Some of the most valuable insights to delve into include:

• Top search queries
• Percentage of sessions involving search
• Total search quantity
• Most frequently searched originating pages