Introduction to paid vs. natural search

Within this instruction:

1. Advertisement network findings
2. Natural search findings

Advertisement Network Findings

Advertisement network findings are essentially commercials. The positioning of these is primarily determined by the amount you are ready to bid for where the commercial shows up, and other variables like the value and effectiveness of the commercial.

You have the option to do this through Google, Bing, Yahoo, or any other search provider where you can configure advertisements.

You can prepare a specialized campaign to direct traffic to your website.

Be aware that if your website violates Google’s Terms of Use, you will be completely removed from search findings.

Advertisement network findings typically appear at the top with an “advertisement” tag.

Natural Search Findings

Natural search findings are unpaid results that arise naturally.

When an individual searches for you, for instance, the search engine looks at that search query and determines which websites on the internet are reliable and pertinent to your search. It then displays those findings, ranking them based on that relevance.

The top findings are the most frequently clicked.